A 6-Week Program for D2C Brands

You don't have a ROAS problem. churn problem. funnel problem. traffic problem. You have an empathy problem.

Most CRO programs start with the data. We start with the human behind it. The Empathic Conversions Program gives D2C brands a complete customer understanding system and a testing roadmap to act on it.

Apply for the Program Scroll to learn more
What to Expect

Six weeks. One system. A roadmap you own.

This isn't a course you watch alone. It's a done-with-you engagement. Three live working sessions, async deliverables in between, and a complete testing roadmap at the end. Built on your customer. Built for your funnel.

Pre
Kickoff Setup
Before week one begins: Clarity installed, GA4 access granted, pre-work questionnaire completed. No day-one delays.
Client Completes
Week 1
Persona Alignment
We review AI-generated persona research together, pressure-test it against reality, and lock in a working customer profile both parties agree on.
Live Session
Week 2
Empathic Funnel Walkthrough
We walk your entire conversion journey as the customer, before touching a single data point, documenting every friction and confusion point in real time.
Live Session
Week 3
Data Validation Layer
GA4 funnel analysis, EyeQuant attention mapping, and Clarity session data confirm whether what we felt matches what the data shows.
Async Delivery
Week 4 + 5
Customer Interviews
10 to 15 real customers recruited via Lyssna to match your persona, interviewed in 30-minute sessions. We hear what no analytics tool can surface.
Async Delivery
Week 6
Roadmap Delivery
Full audit findings presented. Prioritized testing roadmap handed over. You leave knowing exactly what to test, why, and what winning looks like.
Live Session
The Stack

Research-grade tools. Human interpretation.

Persona Research
Waldo AI
AI-powered brand intelligence that builds audience profiles, competitive context, and demographic data. Gives us a research-backed starting point before we ever talk to a customer.
Session Behavior
MS Clarity
Heatmaps, session recordings, and scroll depth data that reveal how real users are actually moving through your site and where they're silently giving up.
Visual Attention
EyeQuant
Predictive attention mapping that shows us what your customer sees first, what they miss, and whether your visual hierarchy is guiding them toward conversion or away from it.
Customer Interviews
Lyssna
Participant recruitment and moderated interview platform. We source real people matching your persona so we hear unfiltered truth, not curated feedback from your happiest customers.

"Tools are a means, not an end. Every data point gets filtered through a human lens. AI will never call the final shot."

"Most brands optimize for clicks. We optimize for people. That's the difference between patching a leak and fixing the pipe."

Spencer Gray | Founder & Strategist
With Empathy
  • ✓Understand why customers drop off
  • ✓Fix root causes, not symptoms
  • ✓Build tests grounded in real behavior
  • ✓Improve ROAS from existing traffic
Without It
  • ✗Guess why customers drop off
  • ✗Patch symptoms repeatedly
  • ✗Run tests based on gut feel
  • ✗Spend more on ads to compensate
Why Empathic

Data tells you what. Empathy tells you why.

Most CRO practitioners are data-literate and empathy-blind. They look at a leaky funnel and immediately start patching without ever asking what the customer was thinking when they left.

The Empathic Conversions methodology flips that. We start with the human. We walk your funnel as your customer, absorbing friction points before any data creates bias, and only then do we validate against analytics.

The result is a diagnosis that gets to root cause. Not a bandage. Not a gut-feel redesign. A clear picture of the human experience behind the numbers and a prioritized plan to improve it.

Expected Results

What changes when you understand the person behind the click.

$120K
Annual Revenue Upside
Instead of buying traffic, optimize it. For a $40K/month brand, a 0.5% checkout lift generates an extra $120K a year from the visitors you're already paying for.
12mo
Roadmap Runway
You don't just get a diagnosis. You walk away with a prioritized testing roadmap your team can execute for the next 12+ months without needing us in the room.
6wk
Time to Clarity
In six weeks, you'll have a research-backed customer persona, a full friction map of your funnel, and a clear understanding of what's costing you conversions every single day.

* Revenue projections based on average baseline conversion rate of 2%. Results vary by brand, traffic volume, and funnel complexity.

Investment

One price. Everything included.

No retainer. No ongoing commitment. No surprise add-ons. One flat fee for the full six-week engagement, including all tool costs, interview recruitment, and the complete deliverable package.

$8,500
one-time / program fee
Persona Research
Live Customer Interviews
Full Empathic Funnel Audit
Prioritized Testing Roadmap
Live Working Sessions
Deep Qualitative Assessment
Annotated Audit Document
Delivery Session Recording

This is right for you if

This Is Not For You If

You're looking for someone to run your tests for you, build your pages, or manage your paid media. This program ends with a roadmap. Execution is yours, or a separate conversation.

Apply for the Program
Apply

Let's see if this is a fit.

Spots are limited to a small number of brands per quarter. Fill out the form and I'll be in touch within 48 hours. No sales calls ever.

"Spencer has a strong aptitude for teaching complex concepts in a simple and engaging way. His excitement for what he does is contagious for everyone he works with. He taught me that there's always more to learn, processes can constantly be improved, and you can never ask enough questions."

Cole L. Marketing Coordinator, Utah
1
Quick Fit Check
2
Your Situation
What platform is your store on?
Monthly revenue?
Primary traffic source?

No pitch calls. No pressure. I'll reach out within 48 hours if it's a fit.

Application received.

I'll review what you shared and reach out within 48 hours. Talk soon.

"Spencer has a strong aptitude for teaching complex concepts in a simple and engaging way. His excitement for what he does is contagious for everyone he works with. He taught me that there's always more to learn, processes can constantly be improved, and you can never ask enough questions."